| Make up styles and fashion continue to evolve and | | | | using clear polish on their nails. Blouses, Boas, and slinky |
| change with each decade creating it's own style of | | | | shirts became the in thing for celebrities in the music |
| make up techniques and clothing that sets it apart | | | | and television scenes. |
| from previous years. The 1970's era was no different, | | | | Hair styles popularized by Farrah Fawcett, were |
| perhaps being the first time that allowed women to | | | | straight and long, parted slightly to one side with wings |
| work out for themselves what wasn't comfortable or | | | | and needed hours with a straightening iron, curling iron, |
| was. | | | | mouse, and spray. Any outdoor or athletic activity |
| Mini-skirts, maxi-skirts or hot pants formed part of a | | | | would ruin the hair style. However, Afro perms were |
| woman's closet and she wore them when she | | | | also the in thing and needed only an air dry and a pick |
| wanted to. Evening wear consisted of a halter top | | | | to fluff them. |
| with evening trousers or maxi-skirt. Empire line dresses | | | | Disco became popular and the fashion style of John |
| were very popular in a mini-skirt style or a more | | | | Travolta in Saturday Night Fever swept the nation by |
| traditional knee length (midi - length). | | | | storm and made it's exit just as quickly, perhaps |
| The 1970's era was characterized by an almost | | | | because skin tight pants, slinky shirts and platform |
| anything goes approach with styles ranging from | | | | shoes were so uncomfortable. |
| clunky to soft and feminine. It was a turbulent time | | | | Make up was soft, fresh and natural looking and |
| during which feminists protested, with the Vietnam | | | | women who wanted sun tanned looks without |
| War and Watergate Scandal hot topics in the media | | | | exposure to harmful sunrays, used fake tans and |
| together with global pollution fears. These events | | | | bronzers. Foundation was seldom used, but when it |
| inspired fashion designers to design cutting edge, as | | | | was no powder was applied, leaving a shimmer or |
| well as more comforting items. | | | | sheen to the skin while lipstick, blush and eye shadows |
| Fashion changes affected both women and men. Nike, | | | | were natural colors with a bit of shimmer. |
| founded in 1972, made a strong start despite the | | | | Lip liner, mascara and caked on foundations did not |
| athletic craze not being big, but running shoes became | | | | feature while eye shadows that shimmered, muted |
| essential additions to women's and men's closets as | | | | blush, and frosted lipstick were the mainstays of a 70's |
| more people began running. Men began borrowing | | | | woman on the go. |
| women's clothing and took to wearing make up and | | | | |