| Gianni Versace (1946-1997) is a major addition to the | | | | independent business. |
| pantheon of the world's greatest and most creative | | | | Complice |
| designers of the 20th century. Not only has he brought | | | | In 1974, Versace helped to create a new fashion line |
| about a new and innovative knowledge of fashion, but | | | | for Complice made entirely of leather. Two years later |
| also his theatrical designs have given him an immortal | | | | his older brother left his job and joined his him in the |
| place in the select world of the elite designers club. | | | | start up a new label - Gianni Versace. His sister and |
| Early life | | | | brother-in-law also joined this enterprise to make this a |
| Gianni Versace the superstar designer was born in | | | | completely family owned business. By 1978, he had |
| 1946 in Italy. He spent his childhood in his mother's | | | | already begun displaying men's collections in pastel |
| clothing shop where he had an early exposure to chic | | | | colors. |
| fashion and design. He got his inspiration for his clothing | | | | Independent Business |
| designs through exploring the Greek ruins surrounding | | | | Versace is about the only big label fashion designing |
| his town. He studied architectural drafting, and worked | | | | house that controls all the aspects of the business: |
| as a clothes buyer for his mother during his teens. | | | | from the design Board to retailing in-house. These retail |
| Entering the Fashion Field | | | | operations are franchised in New York, Paris, Milan, |
| He started designing clothes at the comparatively | | | | London and Madrid. The manufacturing unit takes care |
| young age of 22, when he began to incorporate | | | | of the image and the quality of the products made in |
| leather, plastic and metal in his clothing designs. His | | | | the Versace line. |
| clothes collections were sold in his mother's shop at | | | | Creativity |
| that time. Fashionistas in Milan got to know more about | | | | It was in 1982 that Versace started designing |
| the bright new star on the fashion horizon and he was | | | | metal-based dresses that were inspired by punk |
| invited By Ezio Nicosia and Salvatore Chiodini to design | | | | fashion. The idea of bonding rubber and leather |
| a long-overdue collection. His designs were an instant | | | | together caused a new fashion line altogether. He also |
| rage and this was his steppingstone to doing design | | | | did the designing for many operas, which gave a new |
| collections. The idea of "Made in Italy" was coming into | | | | dimension to his creativity. Dance, drama, art, color, and |
| vogue, and it was the only place where you could go | | | | imagination were all fused together to create |
| to get stylish and ready-to-wear fashion clothing. The | | | | something amazingly attractive and magnificent. |
| personal touch in one's sophisticated clothes had come | | | | Additionally he made his name as a necktie designer, |
| to stay. | | | | especially as a very fashionable accessory in men's |
| More Fashion Assignments | | | | clothing. |
| Gianni Versace also designed clothes for De Parisini, | | | | The brilliant career of Gianni Versace was cut short in |
| Genny where he worked with leather and suede and | | | | 1997, when a serial killer shot him dead on his doorstep |
| for Callaghan, which started up a new series of ready | | | | in Miami. His legacy is carried on today by his sister |
| to make made knit ware for women. He had his own | | | | and niece. |
| label even though he had not decided to start his own | | | | |