| Women's underwear goes way beyond bras and | | | | tap-pants, thongs, g-strings, etc. Women's underwear |
| panties, as a negligee for sleeping would also be | | | | also comprises of other accessories, such as garters, |
| placed in this category. But through the years, the | | | | pantyhose, full nylon stockings, etc. |
| transformation of Women's underwear has been | | | | This booming market in women's underwear has |
| tremendous. | | | | grown to an astounding $30 billion market with both |
| From the early bodice, corsets and corsage, bloomers, | | | | branded and unbranded variety. The most popular is |
| camisole, shorts, pantyhose, drawers, etc, the journey | | | | undoubtedly 'Victoria's Secret' in the women's |
| has been tremendous in sheer diversity and in size. | | | | underwear segment, though there are many different |
| Today we hear terms like babydoll, cheeky, French | | | | players in all parts of the world. |
| maid, G-string, thong, etc, all applicable to the women's | | | | Other popular names in the women's underwear |
| underwear meant to reveal the hidden assets through | | | | section are Aarie, Bravissimo, Chantelle, Fruit of the |
| sheer negligee. | | | | Loom, Gerbe, Hanes, Jockey, Maidenform, Passport, |
| The lingerie market today for women's underwear is | | | | Triumph, Ultimo, Valisere. These are just some of the |
| booming, even though the product or item itself is | | | | names doing the rounds, otherwise the women's |
| shrinking in size. The women's underwear market | | | | underwear market is also in the narrow by-lanes of |
| comprises of bras of every conceivable type, be they | | | | the cities, where no man dare venture. |
| bandeau, cupless, lifters, sports, nursing, underwire, or | | | | The underwear market is partially immune to the |
| even a wonderbra. These can be comfortable while | | | | financial market. The high-end merchandise can be |
| making the woman look big or small, as per choice. | | | | more affected, due to consumer spending decreases. |
| There are different types based on the individual need | | | | The more economical bras and panties have a longer |
| of the consumer. Some companies focus on bra and | | | | staying power due to the need to have |
| panties style and other focus on comfort. Price can | | | | undergarments. |
| also be measurement of the different types of | | | | As the undergarment industry goes through its |
| products. There is much to choose from. | | | | constant fluctuations the changes will continue. In the |
| Similarly, just saying panties will not suffice. The | | | | past there have been more items to buy per person |
| women's underwear in this section too needs to be | | | | but today the bra and panty products are smaller but |
| specified as to bikini, control briefs, girdle panties, | | | | have risen in cost, compared to other clothing. |