| What do Madonna, Britney Spears, Snoop Dogg and | | | | Hardy caps and t-shirts almost daily, and Britney |
| Sylvester Stallone all have in common? No, it's not the | | | | Spears was recently filmed raiding the designer's |
| newest romantic scandal in Hollywood - In recent | | | | massive California warehouse. |
| years one line of clothing has been by worn by all | | | | The reason for this success is Audigier's unique |
| these celebrities and many more. It's not Gucci, Louis | | | | marketing style. He networks more than any other |
| Vuitton or Burberry, it's Ed Hardy clothing, the hottest | | | | designer in order to get clients to wear his clothes as |
| new brand by French designer Christian Audigier. | | | | often as possible. When you consider how often |
| Ed Hardy clothing takes its name from the man who | | | | some of these celebrities are photographed, it ends up |
| inspired the line, Don Ed Hardy. Hardy is considered | | | | being a very lucrative way of advertising. Giving away |
| one of the best tattoo artists in the world and in tattoo | | | | free merchandise is far cheaper than forking out |
| circles he is called "the godfather of modern tattoo". | | | | hundreds of thousands of dollars in order to use the |
| His Japanese meets American style is highly original | | | | same celebrities in ad campaigns. In fact, the official |
| and highly sought after around the globe. | | | | site of the brand has a "Celebrity Gallery" section |
| Christian Audigier, who had previously designed lines | | | | which is a selection of pictures of Audigier with his |
| for brands such as Urban Outfitters, Diesel and Von | | | | various celebrity clients. |
| Dutch, saw a great opportunity in Hardy's work. He | | | | The line is, however, not just for celebrities. As |
| approached Hardy in 2004 with an idea for a clothing | | | | designer ranges go it is fairly reasonably priced, with |
| line based around his art and tattoo work. Hardy | | | | girl's t-shirts starting from $62 and men's from $57. It is |
| granted Audigier a license to use his work, and Ed | | | | also worth noting that the whole range is based on a |
| Hardy clothing was born. | | | | tattoo style that has endured for decades, so you can |
| Ed Hardy clothing quickly became a sensation across | | | | buy the clothes knowing that the Ed Hardy range will |
| the world, but nobody took to the new range more | | | | not be going out of fashion any time soon. |
| than Hollywood's celebrity elite. Madonna wears Ed | | | | |