| In a nutshell, fashion marketing is a profession that | | | | to which group of consumers to promote it to. What a |
| takes the latest trends and designs in clothing and | | | | 65 year-old female is looking for from a piece of |
| communicates them to a target market in such a way | | | | formal eveningwear is completely different from what |
| that the consumer is not only aware of the product, | | | | a 21 year-old male wants from casual everyday wear. |
| but wants to and ultimately does buy the product. A | | | | Consequently, fashion marketers must stay abreast |
| target market is a sector of the consumer market to | | | | with the latest fashions as well as know what styles |
| which a company wishes to sell (i.e. market) its clothing. | | | | will be successful for a variety of occasions, age |
| To fully know what fashion marketing is, it is important | | | | groups and demographics. |
| to understand that marketing does not stop at ads in | | | | Fashion marketers play an essential role within the |
| magazines or commercials on TV. The world of | | | | fashion industry because they are the link between |
| marketing is just as dynamic as the world of fashion. | | | | designers and the public. The success of a line of |
| Marketing clothing includes elements such as | | | | clothing does not rest solely on its design. Often, |
| determining which stores the apparel should be sold in, | | | | successful marketing is just as crucial, if not more so, |
| what price the clothing should be sold for--all the way | | | | to the line as the actual clothing itself. This is because |
| to how the in-store displays should look. Fashion | | | | marketing is the tool through which the designer |
| marketers often are as savvy about business as they | | | | identifies with the public, and the public identifies with |
| are about fashion and popular culture. | | | | the designer. Without this exchange, it would be difficult |
| Fashion marketers are creative. At the core, the | | | | to establish the consumer base required to have a |
| profession is about connecting with the image--the | | | | successful line of clothing. |
| lifestyle--the consumer wants. For example, in the | | | | Ultimately, fashion marketing is a fun |
| fashion industry, comfort, style, material, color, | | | | profession--changing and reinventing itself just as often |
| symmetry, and usability are just the beginning of a list | | | | as the clothes it promotes. It integrates the artistic |
| of elements designers must consider when developing | | | | nature of fashion with the creative aspects of |
| a line of clothing. Fashion marketers take the task a | | | | business--making for a highly rewarding career to the |
| step further by determining the best way to promote | | | | ambitious and innovative. |
| the characteristics of the clothing to the consumer and | | | | |