| There is always a legendary story behind the | | | | and informal, the blazer offered sensual hints of the |
| development of a prestigious brand. We have posted | | | | body beneath, marking a major departure from, on the |
| a lot articles related to this theme. Now let’s | | | | one hand, the stuffy suits that straitjacketed men in the |
| continue to discover the story behind the famous | | | | 1960s, and, on the other, the sartorial abandon of the |
| Armani fashion house. | | | | hippie generation. The rumpled jacket was an |
| The founder of Armani House is Giorgio Armani. He | | | | immediate success, and a new breed of tailoring was |
| was born in 1934 into a humble family in Piacenza, a | | | | born. Three months later, he unveiled an unstructured |
| small town near Milan. He didn’t receive any | | | | jacket for women. Made with traditional menswear |
| professional training in fashion design. Graduated from | | | | fabrics, it was as simple and soft as the man's and |
| the local public school, he entered University of Milan | | | | bore a masculine authority. With this alternative to long, |
| medical school and in 1957 he got a job at the Milan | | | | flower-child skirts and classic French tailleurs, Armani |
| department store La Rinascente. But his talent and | | | | joined Paul Poiret and Coco Chanel as an emancipator |
| passion to fashion design cannot be ploughed under. In | | | | of women's fashion. In the 1980s, the exquisitely |
| 1964 Armani designed a line of menswear for Nino | | | | tailored Armani "power suit" for men and women |
| Cerruti. Encouraged by his partner Sergio Galeotti, | | | | came to symbolize an era of international economic |
| Armani left Cerruti and in 1970 became a freelance | | | | boom. Armani became the first fashion designer to |
| fashion designer and consultant. He soon made his | | | | appear on the cover of Time magazine since Christian |
| mark. In 1973-74, at the prestigious Sala Bianca fashion | | | | Dior in the 1940s. Armani began to grow to a global |
| show in Florence, he presented to great acclaim | | | | brand. |
| bomber jackets that treated leather as a regular, | | | | Today the House of Armani is renowned for its |
| everyday fabric. This penchant for using materials in | | | | elegant simplicity and sophistication, and an ethos that |
| unexpected contexts and combinations came to be | | | | has continued to motivate and inspire Giorgio, and is |
| known as a defining characteristic of his genius. | | | | apparent in everything from Armani clothing, jewelry, |
| In 1975 the Armani fashion house was founded. And | | | | watches and cosmetics to Armani perfume and even |
| then he launched a revolution in fashion with his unlined | | | | home interiors. |
| and unconstructed man’s jacket. Completely loose | | | | |