| Lacoste is a French company and was formed in 1933 | | | | became a really popular brand in the huge USA |
| by French tennis player, Rene Lacoste. It was during | | | | market, in particular the Lacoste tracksuits and tennis |
| the 1926 US open championship which Rene won | | | | clothing. |
| which seen him wear the first sport performance | | | | In the 1980's Lacoste further increased the product |
| clothing. Rene wore a cotton polo shirt which was | | | | range into items other than clothing, notably aftershave |
| supposed to reduce sweat. After the 1926 | | | | and toiletries. Nowadays there are over 50 million |
| championship win, Rene's friend drew him a crocodile | | | | Lacoste products sold nationally covering a diverse |
| which he embroidered onto his tennis shirts. This was | | | | group of people from the scallies of Liverpool to the up |
| to become known as Lacoste's famous logo and is still | | | | and rising tennis stars. |
| evident on all Lacoste products today. | | | | One of Lacoste's most successful and popular |
| It wasn't until his retirement from Tennis that Rene | | | | products is the Lacoste polo shirts with the distinctive |
| introduced other shirts and started the foray into | | | | logo to the left chest. Since the turn of 2000 these |
| fashion 1933. During the 1950's and 60's Rene's son | | | | have been in massive demand and still continue to be |
| Bernard took over the Lacoste empire and started to | | | | many stores' most popular product. The Lacoste polo |
| really expand the product both in the range and to | | | | shirts can normally be found in all good high street |
| new markets internationally. During the 1970's Lacoste | | | | designer clothing shops. |