| Gucci, just the name says it all. Officially known as the | | | | and the signature green-red-green web material. This |
| House of Gucci, this Italian clothing line has looks | | | | web was an immediately identifiable sign of Gucci and |
| everyone will be envious of. When you think Gucci, | | | | was designed from a saddle girth, helping the brand |
| you think about sophistication, timeless style, the | | | | establish more international recognition. Soon, Gucci |
| ultimate in luxury and one of the biggest names in | | | | had veered into creating fashionable clothing for men |
| fashion. | | | | and women including men's neckties. The hand sewn |
| Guccio Gucci was born in 1881 in northern Italy and | | | | silk neckties are still in fashion and still worn by men |
| initially created a saddle shop in 1906 featuring leather | | | | everywhere for a professional look. Classic Gucci ties |
| crafted goods. Guccio had worked for some time at | | | | featuring the companies' logo in striped, checkered and |
| the Hotel Savoy in London. While there he had learned | | | | solid colors are available as is the one hundred percent |
| much about leather craftsmanship, and he bought | | | | leather Gucci tie. |
| those design sensibilities and love of quality into his | | | | Gucci however, would not live to see some of the |
| business, only hiring those with master craftsmanship | | | | biggest successes of his fashion house. Gucci would |
| skills. | | | | die in 1953, leaving behind his wife, Aida Calvelli and six |
| The shop soon become known for its exclusive and | | | | children. His four sons: Aldo, Vasco, Ugo and Rodolfo |
| luxurious leather goods; with equestrian inspired leather | | | | would help their fathers' empire continue to grow. |
| goods featuring bits and stirrups attracting an | | | | Further expansion came with the opening of stores in |
| international audience. As travel by horses became a | | | | Milan, London, Paris, Tokyo, Beverly Hills and Palm |
| thing of the past, Guccio transitioned his line into | | | | Beach. The biggest style icons of the time would also |
| meeting the needs of the day and in 1921, the iconic | | | | wear Gucci products. Hollywood actress Grace Kelly |
| House of Gucci was created, a leather goods and | | | | became known for wearing Gucci silk scarves while |
| fashion clothing company. | | | | first lady Jackie Kennedy started wearing the Gucci |
| The Gucci label soon proved so successful that in | | | | shoulder handbag which became known as the Jackie |
| 1938 Guccio was able to open a boutique in Rome. In | | | | O handbag. Audrey Hepburn and Peter Sellers also |
| 1947, one of the most recognized and iconic staples | | | | helped Gucci become a brand associated with |
| from the Gucci brand would premiere. Facing a | | | | Hollywood glamor. |
| shortage of standard materials due to World War II | | | | Though family bickering and rapid expansion did impact |
| and the Italian Fascist Dictatorship present at that time, | | | | the brand in the 1980's new blood in the 90s helped |
| Guccio put his imagination and creativity to work and | | | | reinvigorate and restore the House of Gucci to |
| invented the bamboo handle handbag. The stylish | | | | greatness. The Gucci legacy is still being invented |
| bamboo handle handbag is still sold today. Gucci would | | | | today; not only has the company become the most |
| also experiment with hemp, linen and other more | | | | well known Italian fashion house in the world but it is |
| available materials to make up for the shortage of | | | | one of the most profitable fashion companies period. |
| standard materials. | | | | Today Gucci creates handbags, eyeglasses, men's |
| By the early 1950s, Gucci would create suede shoes | | | | ties, cosmetics, perfume, shoes and more. |