| Nowadays, urban clothing is identified with hip hop and | | | | Fashion. There is a theme here that urban clothing is |
| the culture. It is mostly worn by young people who are | | | | not dictated by catwalks and fashion experts. Urban |
| involved in things like extreme sports. This type of | | | | can best be described as created by people reflecting |
| clothing is always bold and fresh and expresses the | | | | their mood and attitude on those that wear it. |
| hip hop generations views. It is not enough to look | | | | As we know at one time the baggy clothes were all |
| urban the designs have to be bold and in your face. | | | | the rage. However, that look has evolved and is now |
| The fact is there is much concern that these images | | | | portraying more stylish versions with brighter colors |
| are reflecting badly and people are wearing them to | | | | and newer patterns. The fact is that if you want to |
| project the wrong kind of image. Now newer | | | | dress hip hop you can use clothing from every genre |
| companies like Vokal are stepping in and modifying | | | | and still meet the urban clothing directive. The baggy |
| urban wear and including fleece loungewear and | | | | look is just one of the styles that are part of this |
| velour's, denim and bright athletic jerseys. Baby Phat | | | | evolution. Now it seems to have evolved into colourful, |
| has a different approach. They create a blend of hip | | | | shiny and flashy items that are being produced by |
| hop and uptown metro fashions. | | | | major urban manufacturers. The changes in urban |
| It is a more refined urban look that trend setters like | | | | clothing really have no limits so it opens up designers |
| and in this way cashing in on the nature of consumers. | | | | and stars to new and different possibilities. Many urban |
| Of course this urban wear is for people with money | | | | manufacturers are taking the tastes from society and |
| who want to make an impression. If on the other hand | | | | adapting them to the many styles around the world. |
| you don't have that kind of moolah lying around you | | | | This has led to the urban design industry. There is one |
| can opt for wholesale urban clothing. Urban wear | | | | rule to keep in mind when you are trying to imitate the |
| designs change quickly and manufacturers have to | | | | urban style and that is that there are no rules. You can |
| stay ahead to survive. They will sell large amounts of | | | | put in any piece of clothing from all the clothing styles |
| designs at very low prices. So clothing merchants | | | | into an outfit and make a new wardrobe that will |
| could buy up the large and medium lots and sell them in | | | | match the criteria of the hip hop nation. Adaptations |
| bulk, on the internet. They can sell them at larger | | | | from other industries and the inception of baggy |
| discounts then most urban clothing stores. The exact | | | | clothes are just the two of the integrations. There |
| meaning of the urban look is hard to explain. It depends | | | | have also been new clothing concepts into the industry. |
| on the geographical location and musical styles of the | | | | One of the key concepts is using shiny, eye catching |
| individual. | | | | and flashy design patterns in outfits to enhance the |
| So the term "urban", has no real specific meaning. In | | | | traditional urban clothing styles. Hip Hop fashion has |
| the U.S. urban culture is directly linked with rap and hip | | | | become trendy looking and somewhat controversial. |
| hop. The brands Akademiks, Rocawear and Ecko are | | | | There has been a slight decline in the urban clothing |
| urban labels that are known for designing with the | | | | sales but that is due to the industry. However, it will |
| culture and roots in mind. Many rappers have founded | | | | never disappear. The difference between a few |
| these labels on their own putting their lifestyles directly | | | | years ago and now is evolution. Glamour emerged and |
| into their clothing and accessories. In the U.K. and | | | | the male R&B hip hop icons took over and the ghetto |
| Europe there is a stronger residence of the New York | | | | fabulous looks. It is inevitable that more mixes will |
| hip hop of the eighties. As the UK culture has evolved | | | | appear as the years go by. |
| so has the urban look. Then there is Casual Street | | | | |