Mecca Clothing - Urban Fashion Pioneer

In 1994, Mecca USA burst onto the fashion marketglobe.
while rap music was also making its own stand. TheMecca USA has always focused on denim wear.
timing proved to be fortuitous for both. Mecca ClothingOriginally only offering designs for men, such as baggy
quickly became a wardrobe staple of hip hop rappersunique-pocket designer denim jeans, trendy foil printed
and the urban youth who were looking to these artiststees and high-quality hoodies. Reversible jackets,
as inspiration. Instead, of trying to create clothing to suitairbrushed tees and polo shirts were also popular.
office, evening or other areas; the brand has firmlyToday Mecca USA has further extended its audience
established itself as the line representing sporty, casualwith clothing suited to girls and women. The line for girls
and street wear.is called Mecca Girls and features sequins, rhinestones,
The driving force behind Mecca USA was Mikeskirts, tops, pants, and outerwear among other items.
Alesko and Tony Shellman. Mike Alesko is well knownThe most successful extension of the company
in the fashion industry, creating not only the Meccahowever, has been Mecca Femme.
Clothing brand but International News, the SeattleIntroduced in 2002, Mecca Femme is about cutting
based company that would later spawn Mecca. Tonyedge innovation. A mixture of urban street wear with
Shellman is a hip-hop fashion innovator who alsohigh-fashion looks and European inspiration, creating a
cofounded Encye and the Parish Nation clothing line.unique look that female fans of urban wear have
Their clothing line took design inspiration from theflocked too. Mecca jeans is popular with men and
birthplace of hip-hop, New York City.Mecca Femme has similarly staked a claim in this
With New York City serving as their fashion muse, thearena with women.
line took on a rugged and raw edge, giving wearers anThe Mecca Femme brand jeans feature a blend of
instant statement making look. The line quickly evolvedcotton and spandex to create a figure hugging and
into the "uniform" for inner city youth. By the end of thepleasing silhouette. The jeans have quickly become a
decade, Mecca USA's appeal was not limited to a cityfavorite among urban women because it is fitted to
audience. Instead, increasing numbers of suburbancurvier body types. Female celebrities have also
youth were looking to Mecca USA as a way toquickly flocked to buy them.
express themselves and identify with the rapUnlike other hip hop clothing lines that rely on high
musicians they wanted to emulate.prices in order to show their "quality" Mecca USA has
The brand made its way into malls and majoralways been affordably priced. Making their clothing
department stores, getting the attention of those whoaccessible to everyone and keeping consumers loyal
had previously only been buying mainstream labelsand coming back for more. Though the prices are low,
such as Tommy Hilfiger and Polo Ralph Lauren. Overquality has always been a major part of the brands
the years, numerous celebrities have worn the lineidentity. High-quality materials are used to showcase
including. The Mecca clothing expanded its base,screen printing, prints, special stitch treatments, foiled
making its way into Europe, Asia and all around thelogos and other signature looks.