| Coach, the brand that has become a symbol of | | | | will grudgingly shift to cheaper brands for much of their |
| American consumers’ aspirations, proved that | | | | shopping. Meanwhile it hopes to catch more celebrities |
| people are still willing to pay for some indulgences- if | | | | to hold its high-end luxury position. Coach is a little |
| the price is right. Coach has responded to the | | | | embarrassed. |
| economic slowdown by offering lower prices, | | | | Coach Parker Butterfly Print Tote is the product in this |
| particularly at its outlet, or factory, stores. In the past, a | | | | condition. The colorful butterfly and dazzling jewelry |
| handbag at a Coach factory store might be on sale | | | | graphics seems to appeal to younger girls on |
| for a week or two at $149. That same bag might cost | | | | middle-class. The huge dimension is trendy for the |
| $129 nowadays. Anyhow, its cautious strategy is good | | | | latest “fashion emergency” of high-end luxury |
| news for our fashionistas. | | | | brands. Coach has tried their best to cater for the |
| Coach Parker Butterfly Print Tote has a stunning look | | | | economic depression. And it did work. Nevertheless, |
| working for you. And its price is affordable- or | | | | the lingering question is whether the industry trend of |
| sustainable, as a luxury handbag, just $358. That is the | | | | trading down to lesser stores and lesser brands will |
| result of Coach’s cautious strategy. Along with the | | | | keep consumers from buying the latest Coach bags |
| illusion of wealth is snuffed out, what will become of | | | | coming to market. |
| masstige after the full-blown economic recession? | | | | Objectively speaking, Coach Parker Butterfly Print |
| That is what Coach worried about. | | | | Tote is marvelous and versatile. Yet a handbag is a |
| Though it labels such an affordable price for the | | | | not an accessory, but also a status symbol for a lot |
| Parker Butterfly Print Tote, Coach still does not confirm | | | | people. To trade down on Coach Tote, or other luxury |
| what will happen next. Obviously, it is scared more | | | | brands, depending on you. |
| middle-class consumers spending last decade splurging | | | | |