| It seemed that as the 60s faded out and the 70s | | | | in, due to the fact that Wranglers were the favorite |
| came along to replace an ere there was a few | | | | garb of "red necks", who happened to be the arch |
| characters that failed to notice that the decade had | | | | enemy of the hippie. Then there were other "off |
| changed. They were referred to as "old hippies" and | | | | brands" of jeans that were sold in places like K-Mart |
| they hung on tight to what they felt looked good and | | | | and J.C. Penny stores that just wouldn't "cut it" in the |
| many of them are still dressed that way today. | | | | eyes of the true discriminating hippie. |
| It was definitely not an "off the shelf" look, because | | | | So, it was Levis and not just any Levis, because they |
| just about every customised feature that was worn | | | | had to be faded somewhat. When the straight legged |
| during the Hippie or "flower child" era had to be | | | | look went to bell bottoms in the middle of the hippie |
| created by hand. So much of what they did during that | | | | era, rather then throw out perfectly good faded Levis, |
| time was done on a pair of old faded "Levi" jeans. This | | | | many hippies adapted. What they would do is cut out |
| is because, what many people don't realize is that | | | | a big "V" in the bottom of the leg and then stitch in |
| during that time "Levi Strous" was, for the most part, | | | | some fabric of a contrasting color and design. This |
| the only show in town. | | | | effectively turned what was once straight legged |
| Sure, there were a few other brands of jeans such as | | | | Levis into bell bottoms, only with a personalized unique |
| Wranglers that a true hippie would not be caught dead | | | | look. |