| Beginning as a company that is focused on making | | | | which started off a denim. He only employed creative, |
| quality clothing. Diesel has been a part of youth culture | | | | gifted and talented people, who would, just like he did, |
| for the past 30 years and has that special something | | | | reject the industry standard and ignore what trend |
| which continues to appeal. It is best known for clothing | | | | setters were saying |
| aimed at the young adult market, especially fans of | | | | The goal was to create dynamic clothing range, which |
| denim jeans. The Diesel brand also put there name to | | | | is now available all over the globe. The founder of the |
| underwear, perfume and other popular accessories | | | | company, encouraged his design team to show off |
| such as belts and wallets. | | | | their creative freedom. Their goal was to create a |
| The Diesel brand, is now international, they produce a | | | | clothes range that would suit the independent minded |
| wide range of products from clothes which they | | | | customer, that wanted to be unique. |
| design themselves to aftershave where the brand | | | | From the early years, Diesel, headed by Creative |
| name is licensed out. This is a company which | | | | Director Wilbert Das, turned their backs on the style |
| innovated in both design and production methods, by | | | | dictators and consumer forecasters of the fashion |
| creating new ways of making fabric and making the | | | | community and decide to let there personal tastes |
| final product. Diesel have their brand in more than 80 | | | | influence the direction of the brand. Diesel is a |
| countries and in excess of 5,000 points of sale. They | | | | international creative team that creates evolving |
| have just over 300 independently own store, which | | | | collections which people have fallen in live with over |
| only sell Diesel, the largest of which can be would in | | | | the years. Today, the Diesel brand's turnover over is |
| Milan, Italy. | | | | more than $1.3 billion. They continue to innovate, create |
| In the 70's, when Renzo Rosso started out, he wanted | | | | for a youth market and bring out ranges which have a |
| Diesel to be leaders. A fashion house that took | | | | rebellious appeal. |
| chances to become a top label in their chosen niche - | | | | |