The Long Road to High Fashion: Louis Vuitton's History

When it comes to chic style, nothing can rival theJacobs. Patrick Vuitton continued to supervise
distinction of a Louis Vuitton purse, Louis Vuitton wallet,operations. In the new millennium, Louis Vuitton
or Louis Vuitton sunglasses. Diehard brand loyalistscontinues to bring in millions of dollars in profits each
think nothing of handing over an entire paycheck justyear, as demand remains steady for their luxury
for a small handbag. Some of the world's mostpurses and accessories. Rivaled by such top brands
prominent actors, musicians, and models are oftenas Fendi, Gucci, and Prada, Louis Vuitton remains a
photographed carrying the latest Louis Vuitton fashions.fashion icon throughout Africa, India, Japan, China, and
So what is the motivation for such high demand?Korea, in addition to the United States.
What makes Louis Vuitton purses so much betterIn spite of cutting-edge technologies that have made
than other handbags?production more efficient, the Louis Vuitton designers
For one thing, the fashion house is rooted in a long,have adhered to rigorous standards of craftsmanship,
quality-driven heritage. Since its inception in 1821, thenever using machines or assembly lines to produce
company has been creating some of the industry'stheir fine goods. Master artisans train new apprentices
finest designer luggage pieces and handbags. Louisin the fine art of leatherworking, ensuring that each and
Vuitton himself first began working from a small shopevery product offers premium quality and durability.
in Paris, France. After demand increased amongClassic Louis Vuitton Styles
travelers, he increased production of his steamer bag,Over time, there have been certain time-honored
"Keepall" overnight bag, and flat carrying case. Today,favorites that have enjoyed a consistent demand
the Keepall is still one of the designer's most widelyamong consumers:
demanded travel pieces. From there, he expanded his• Mimicking the popular Keepall travel bag, the
designs to include carry-on bags, cosmetics bags,Speedy is a roomy Louis Vuitton handbag with an
miniature trunks, jewelry cases, computer bags, andoversized main compartment that accommodates all
more.of your everyday essentials -- and then some. Several
Over time, Louis Vuitton began designing luxurystyle options are available.
watches and, with the addition of his son Georgie to• As its name implies, the Neverfull is spacious
the design team, duffel bags and purses. Whenenough to take anything you can throw into it. Choose
Georgie unveiled the monogrammed canvas motif, thefrom a wide array of colors, fabrics, and sizes. If you're
design quickly took the fashion world by storm andlooking for a substantially sized purse without unwieldy
became the hallmark of the brand. Three decadesbulk, the Neverfull is for you.
after launching the first store, the Louis Vuitton• With its stylish drawstring closure, the
announced the opening of a London-based store.long-acclaimed Noe has been a Louis Vuitton fixture
Throughout the 1900s, nearly 130 additional storessince its 1932 debut.
were opened throughout the world, responding to a• A playful oyster shell shape distinguishes the
growing international demand for the company's luxuryElipse bag. Consumers can choose from two versatile
wares.sizes, both boasting the same lighthearted style.
Designer talent has always been a prime focus of theIf you're looking for a high-fashion, heirloom-quality
Louis Vuitton Company. After announcing a mergeraccessory to call your own, you can't go wrong with a
with designer Moet Hennessey in 1987, the fashionLouis Vuitton handbag!
house partnered with acclaimed designer Marc