| When you walk through the mall, you may notice that | | | | would have to pay for theirs. They also recognize that |
| some stores have adolescent girls going in and out of | | | | teens are fickle and constantly change their opinions |
| them. A closer examination will show scantily clad | | | | on what is in fashion, so the emphasis is more on style |
| mannequins wearing low rise jeans and tops cut off at | | | | than actual quality. Most of these clothes are cut to fit |
| the midriff. These are the clothing stores that were | | | | the smaller bodies that teenaged girls have, but many |
| specifically designed with teenaged girls in mind. | | | | of the stores realize that not all teens have tiny waists, |
| In the early 80s, junior clothing stores began to spring | | | | so they include sections for those teens that are |
| up as clothing manufacturer and designers realized | | | | considered "plus" sized. This adds extra appeal |
| how much money teenagers spent on their clothes. | | | | because now groups of teens can shop together |
| Many of these teens used their own money from jobs | | | | instead of having to split up to allow the larger sized |
| that they had and often went shopping without their | | | | group to shop at stores that cater mainly to adults. |
| parents, choosing instead to pick out their own clothes. | | | | There are also stores such as Torrid that cater to plus |
| This trend started with stores such as 5.7.9 and has | | | | sized teenagers, offering them the same styles as |
| gone on to include Wet Seal, Charlotte Russe and The | | | | their slimmer counter parts that they may not be able |
| Buckle. There are also unisex theme stores that cater | | | | to find in the regular junior clothing stores. |
| to the hard rock and Goth crowd, such as Hot Topic. | | | | Teens are a clothing manufacturer's dream, spending |
| In these stores you can find leather and lace | | | | an estimated 172 billion dollars a year. In recognition of |
| combinations as well as trendy stockings and outer | | | | that fact, department stores now offer large areas |
| garments. The decor of junior clothing stores add to | | | | that are dedicated to juniors. They too play music |
| the appeal for their younger clientele. The music that is | | | | designed to lure them into that section and feature |
| played in them includes rock and other popular genres | | | | trendy and stylish clothes and jewelry that they think |
| favored by the young crowd. Many of the salespeople | | | | will appeal to their younger audience. Lane Bryant, a |
| are teens themselves and proudly sport piercings, | | | | store that specializes in plus sized clothing for adults, |
| tattoos and the hair color du jour. | | | | have added younger looking lines of garments, as |
| The owners of junior clothing stores know that the | | | | have others. For the teens that desire a more classic |
| prices have to be affordable for teens, so the clothes | | | | look, stores such as Abercrombie offer clothing lines |
| that they carry usually cost less than what adults | | | | that will appeal to this type of shopper. |